A collection of food and snack visuals spanning organic ingredients, grilling and everyday snacking.
Visual idea
Make the ingredient part of the scene. Floating spices, oversized nuts and fresh garnishes give each product its own sensory world.
Execution
Warm light and natural surfaces frame the organic range. Fire-red colour and airborne ingredients change the mood for barbecue. Social executions retain bold product placement and concise headlines.
02 / CASE STUDY
Jeep
One vehicle. Three terrains.
Context
A vehicle series set in forest, desert and snow environments.
Visual idea
Use the landscape to express capability. The vehicle stays dominant while terrain, atmosphere and colour establish a different driving experience.
Execution
Warm desert light, cool snow and deep forest greens separate the scenes. Large Jeep typography anchors the series while the vehicle remains the visual focal point.
03 / CASE STUDY
DHL
Making delivery visible.
Context
A collection covering label-free shipping, delivery scenarios, seasonal occasions and GoGreen messages.
Visual idea
Turn an abstract service into a recognisable scene. A parcel, a phone or a yellow vehicle gives the message a concrete focal point.
Execution
The label-free series pairs familiar sculptural figures with a phone. Other executions place yellow parcels inside everyday settings; GoGreen work introduces natural imagery while retaining the yellow brand signature.
04 / CASE STUDY
NXN
Shipping, made tangible.
Context
Shipping and courier visuals ranging from an emotional key visual to platform-focused social executions.
Visual idea
Connect the feeling of sending something home with the practical language of a shipping platform.
Execution
The key visual links two locations through a parcel handover. Blue social layouts use boxes, screens and simplified spatial compositions to explain comparison, booking and dispatch.
05 / CASE STUDY
EGBANK
Finance in everyday life.
Context
Selected advertising for personal loans, car loans and credit cards.
Visual idea
Place financial products inside recognisable ambitions and daily situations, with people leading the composition.
Execution
The cinematic key visual builds a story around its setting. Turquoise social executions combine cutout figures, bold Arabic headlines and graphic marks to distinguish each offer.
06 / CASE STUDY
Rikaz
Architecture as the story.
Context
A collection of architectural and lifestyle visuals for property communication.
Visual idea
Let space, material and light communicate the character of a place before adding supporting copy.
Execution
Warm neutral layouts frame architectural details and interiors. Other executions move closer to lived experience through people, landscaping and full-height property imagery.
07 / Food & beverage
O EAU
A summer key visual built around water, sunshine and refreshment.
08 / Logistics
EMX
Freight forwarding visuals and social communication.
09 / Automotive
EXEED
Vehicle-led advertising and social imagery.
10 / Food & beverage
El Abd
An Eid campaign visual centred on gathering and celebration.
11 / Food & beverage
Doha
A food campaign visual for everyday meals.
12 / Food & beverage
BIG
Summer refreshment, football and back-to-school social visuals.
13 / Food & beverage
Imtenan
A product-led herbal drinks key visual.
14 / Food & beverage
Three Chefs
A food advertising composition with prominent product placement.
15 / Social media
There
A typographic, portrait-led team announcement.
16 / Personal care
SPLAT
Product imagery across Biocalcium, Ultra Complex and herbal ranges.
17 / Food & beverage
Maxello
Expressive snack visuals and product-focused social content.
18 / Food & beverage
VOLT
Energy drink visuals for seasonal and promotional moments.
19 / Home care
Oxi
Product-focused compositions for laundry and cleaning products.
20 / Home care
Familia
Character-led social visuals for tissue products.
21 / Home care
Papia
Soft textures and product-focused social compositions.
22 / Retail
RAYA
Promotional visuals for mobility products.
23 / Personal care
Molfix
Family and product-led social visuals.
24 / Food & beverage
Tastecraft
Flavour-led product visuals for syrup.
25 / Motion frames
WE / Nitro Prime
Selected motion frames for Nitro Prime and WE Pay.
ABOUT
Behind the visuals.
I'm Islam Al-Saadawy, a self-taught visual artist and graphic designer based in Cairo, Egypt. My practice focuses on advertising, photo manipulation and art direction.
Experience
InFocus Media (UAE)Senior Graphic DesignerAug 2025 — Present
Mention / Influence CommunicationsSenior Graphic DesignerJul 2024 — Jun 2025
