ISLAM
AL-SAADAWY

O EAU

A moment of cool.

The bottle becomes the centre of a miniature summer escape. Oversized scale, clear blue light and beach details make refreshment feel like a place you can step into.

EMX

Market

United Arab Emirates

Distance, connected.

A single parcel links road, air and city in one continuous journey. Sweeping perspective gives the main composition momentum; the hourglass and dispatch scenes turn time and coordination into tangible ideas.

EXEED

Adventure with composure.

The driver’s calm presence sets the tone before the vehicle enters the story. Restrained colour, open landscapes and generous space give exploration a composed, premium character.

El Abd

The rituals make the occasion.

Eid lives in the small details: a tea glass, a plate of kahk and the warmth of home. Keeping the moment close and familiar lets the product belong to the celebration.

Doha

Bring the restaurant moment home.

The pleasure of eating out is brought into an everyday home setting. Appetite leads the scene, while the characters’ reactions and contrasting colours give a familiar meal a little theatre.

BIG COLA

Turn up the occasion.

An oversized bottle makes each occasion feel larger than life. Sunny colour, playful scale and energetic compositions carry that attitude from beach days to football and back-to-school moments.

Imtenan

Make room for a pause.

Soft morning light, floating botanicals and a warm cup create a small escape from the day. The gentle composition gives the ingredients room to tell their story.

Three Chefs

Fast can still feel like a feast.

The finished burger carries the appetite appeal, while airborne cheese and a bright kitchen keep the image lively. The composition brings convenience and the pleasure of a freshly assembled meal into the same moment.

There

Imagine the company you could keep.

An empty office becomes a space of possibility. Expressive portraits and oversized names imagine a different kind of creative company, while a shared colour and type system connects the three compositions.

SPLAT

Market

Saudi Arabia

Give each formula a world.

Shells, water and botanical cues translate the ranges into distinct sensory settings. These visual associations give each product its own character, with consistent scale and placement keeping the collection connected.

Maxello

A snack with a big personality.

Close-up perspective pushes the pack into the viewer’s space. Exaggerated scale, expressive faces and stretched typography turn an ordinary snack stop into a playful interruption.

VOLT

Energy, even on ice.

A chilled shelf becomes a charged stage for the can. Ice, electric light and concentrated colour give a quiet product moment a sense of stored energy, carried into the wider social series.

Oxi

Part of the everyday rhythm.

The product sits inside the routine rather than outside it: beside the washing machine, within a familiar home. Clear light and uncluttered composition give the daily task a reassuring sense of order.

Familia

A familiar face in a new scene.

A playful character moves through recognisable settings, turning everyday situations into little stories. The tissue pack stays part of the action, so product and personality share the same world.

Papia

Softness takes a summer break.

The tissue pack becomes a beach towel, with a hat, sandals and sunscreen completing the scene. This change of scale turns a familiar product into a light-hearted summer setting.

RAYA

Your next ride could drop in.

An open road creates possibility, while parcels descending from the sky add a playful sense of chance. The scooter anchors the scene so the giveaway feels like the start of a new journey.

Molfix

Small steps. Big imagination.

A baby’s first movements become the beginning of an imagined adventure. Hand-drawn astronaut details bring the parent’s hopes into the room without losing the warmth of the real moment.

Tastecraft

Let flavour colour the picture.

Fruit and colour build an immediate association before the product details are read. A simple central composition keeps the bottle clear, while floating ingredients add a light, expressive rhythm.

WE / Nitro Prime

Give the message a rhythm.

Bold Arabic typography and generous purple space make each phrase a distinct beat. Changes in scale and composition carry the sequence forward while keeping the offer easy to follow.