ISLAM AL-SAADAWYVISUAL ARTIST & GRAPHIC DESIGNER
ISLAM AL-SAADAWY · CAIROCASE STUDIES / 2026

ISLAM
AL-SAADAWY

Visual storytelling through advertising, photo manipulation and art direction.

Explore the case studies ↓

Selected case studies

THE IDEA · THE VISUAL APPROACH · THE APPLICATIONS
01 / CASE STUDY

Bayara

From ingredient to appetite.

Context

A collection of food and snack visuals spanning organic ingredients, grilling and everyday snacking.

Visual idea

Make the ingredient part of the scene. Floating spices, oversized nuts and fresh garnishes give each product its own sensory world.

Execution

Warm light and natural surfaces frame the organic range. Fire-red colour and airborne ingredients change the mood for barbecue. Social executions retain bold product placement and concise headlines.

Bayara — Food & beverage, artwork 1.1
Bayara — Food & beverage, artwork 2.1
Bayara — Food & beverage, artwork 3.1Bayara — Food & beverage, artwork 3.2Bayara — Food & beverage, artwork 3.3
Bayara — Food & beverage, artwork 4.1Bayara — Food & beverage, artwork 4.2Bayara — Food & beverage, artwork 4.3
Bayara — Food & beverage, artwork 5.1Bayara — Food & beverage, artwork 5.2
02 / CASE STUDY

Jeep

One vehicle. Three terrains.

Context

A vehicle series set in forest, desert and snow environments.

Visual idea

Use the landscape to express capability. The vehicle stays dominant while terrain, atmosphere and colour establish a different driving experience.

Execution

Warm desert light, cool snow and deep forest greens separate the scenes. Large Jeep typography anchors the series while the vehicle remains the visual focal point.

Jeep — Automotive, artwork 1.1
Jeep — Automotive, artwork 2.1
Jeep — Automotive, artwork 3.1
03 / CASE STUDY

DHL

Making delivery visible.

Context

A collection covering label-free shipping, delivery scenarios, seasonal occasions and GoGreen messages.

Visual idea

Turn an abstract service into a recognisable scene. A parcel, a phone or a yellow vehicle gives the message a concrete focal point.

Execution

The label-free series pairs familiar sculptural figures with a phone. Other executions place yellow parcels inside everyday settings; GoGreen work introduces natural imagery while retaining the yellow brand signature.

DHL — Logistics, artwork 1.1DHL — Logistics, artwork 1.2DHL — Logistics, artwork 1.3
DHL — Logistics, artwork 2.1DHL — Logistics, artwork 2.2DHL — Logistics, artwork 2.3
DHL — Logistics, artwork 3.1DHL — Logistics, artwork 3.2DHL — Logistics, artwork 3.3
DHL — Logistics, artwork 4.1DHL — Logistics, artwork 4.2DHL — Logistics, artwork 4.3
DHL — Logistics, artwork 5.1DHL — Logistics, artwork 5.2
DHL — Logistics, artwork 6.1DHL — Logistics, artwork 6.2
04 / CASE STUDY

NXN

Shipping, made tangible.

Context

Shipping and courier visuals ranging from an emotional key visual to platform-focused social executions.

Visual idea

Connect the feeling of sending something home with the practical language of a shipping platform.

Execution

The key visual links two locations through a parcel handover. Blue social layouts use boxes, screens and simplified spatial compositions to explain comparison, booking and dispatch.

NXN — Logistics, artwork 1.1
NXN — Logistics, artwork 2.1
NXN — Logistics, artwork 3.1NXN — Logistics, artwork 3.2NXN — Logistics, artwork 3.3
NXN — Logistics, artwork 4.1NXN — Logistics, artwork 4.2NXN — Logistics, artwork 4.3
05 / CASE STUDY

EGBANK

Finance in everyday life.

Context

Selected advertising for personal loans, car loans and credit cards.

Visual idea

Place financial products inside recognisable ambitions and daily situations, with people leading the composition.

Execution

The cinematic key visual builds a story around its setting. Turquoise social executions combine cutout figures, bold Arabic headlines and graphic marks to distinguish each offer.

EGBANK — Banking, artwork 1.1
EGBANK — Banking, artwork 2.1EGBANK — Banking, artwork 2.2EGBANK — Banking, artwork 2.3
EGBANK — Banking, artwork 3.1EGBANK — Banking, artwork 3.2
06 / CASE STUDY

Rikaz

Architecture as the story.

Context

A collection of architectural and lifestyle visuals for property communication.

Visual idea

Let space, material and light communicate the character of a place before adding supporting copy.

Execution

Warm neutral layouts frame architectural details and interiors. Other executions move closer to lived experience through people, landscaping and full-height property imagery.

Rikaz — Real estate, artwork 1.1Rikaz — Real estate, artwork 1.2
Rikaz — Real estate, artwork 2.1Rikaz — Real estate, artwork 2.2
Rikaz — Real estate, artwork 3.1Rikaz — Real estate, artwork 3.2Rikaz — Real estate, artwork 3.3
Rikaz — Real estate, artwork 4.1Rikaz — Real estate, artwork 4.2Rikaz — Real estate, artwork 4.3
Rikaz — Real estate, artwork 5.1Rikaz — Real estate, artwork 5.2Rikaz — Real estate, artwork 5.3
Rikaz — Real estate, artwork 6.1Rikaz — Real estate, artwork 6.2
Rikaz — Real estate, artwork 7.1Rikaz — Real estate, artwork 7.2
07 / Food & beverage

O EAU

A summer key visual built around water, sunshine and refreshment.

O EAU — Food & beverage, artwork 1.1
08 / Logistics

EMX

Freight forwarding visuals and social communication.

EMX — Logistics, artwork 1.1
EMX — Logistics, artwork 2.1EMX — Logistics, artwork 2.2EMX — Logistics, artwork 2.3
09 / Automotive

EXEED

Vehicle-led advertising and social imagery.

EXEED — Automotive, artwork 1.1
EXEED — Automotive, artwork 2.1EXEED — Automotive, artwork 2.2
10 / Food & beverage

El Abd

An Eid campaign visual centred on gathering and celebration.

El Abd — Food & beverage, artwork 1.1
11 / Food & beverage

Doha

A food campaign visual for everyday meals.

Doha — Food & beverage, artwork 1.1
12 / Food & beverage

BIG

Summer refreshment, football and back-to-school social visuals.

BIG — Food & beverage, artwork 1.1
BIG — Food & beverage, artwork 2.1BIG — Food & beverage, artwork 2.2
BIG — Food & beverage, artwork 3.1BIG — Food & beverage, artwork 3.2
13 / Food & beverage

Imtenan

A product-led herbal drinks key visual.

Imtenan — Food & beverage, artwork 1.1
14 / Food & beverage

Three Chefs

A food advertising composition with prominent product placement.

Three Chefs — Food & beverage, artwork 1.1
15 / Social media

There

A typographic, portrait-led team announcement.

There — Social media, artwork 1.1
16 / Personal care

SPLAT

Product imagery across Biocalcium, Ultra Complex and herbal ranges.

SPLAT — Personal care, artwork 1.1SPLAT — Personal care, artwork 1.2SPLAT — Personal care, artwork 1.3
SPLAT — Personal care, artwork 2.1SPLAT — Personal care, artwork 2.2SPLAT — Personal care, artwork 2.3
17 / Food & beverage

Maxello

Expressive snack visuals and product-focused social content.

Maxello — Food & beverage, artwork 1.1Maxello — Food & beverage, artwork 1.2
Maxello — Food & beverage, artwork 2.1Maxello — Food & beverage, artwork 2.2
Maxello — Food & beverage, artwork 3.1Maxello — Food & beverage, artwork 3.2Maxello — Food & beverage, artwork 3.3
Maxello — Food & beverage, artwork 4.1Maxello — Food & beverage, artwork 4.2
18 / Food & beverage

VOLT

Energy drink visuals for seasonal and promotional moments.

VOLT — Food & beverage, artwork 1.1VOLT — Food & beverage, artwork 1.2VOLT — Food & beverage, artwork 1.3
VOLT — Food & beverage, artwork 2.1VOLT — Food & beverage, artwork 2.2VOLT — Food & beverage, artwork 2.3
VOLT — Food & beverage, artwork 3.1VOLT — Food & beverage, artwork 3.2VOLT — Food & beverage, artwork 3.3
19 / Home care

Oxi

Product-focused compositions for laundry and cleaning products.

Oxi — Home care, artwork 1.1Oxi — Home care, artwork 1.2
Oxi — Home care, artwork 2.1Oxi — Home care, artwork 2.2
20 / Home care

Familia

Character-led social visuals for tissue products.

Familia — Home care, artwork 1.1Familia — Home care, artwork 1.2Familia — Home care, artwork 1.3
21 / Home care

Papia

Soft textures and product-focused social compositions.

Papia — Home care, artwork 1.1Papia — Home care, artwork 1.2Papia — Home care, artwork 1.3
22 / Retail

RAYA

Promotional visuals for mobility products.

RAYA — Retail, artwork 1.1RAYA — Retail, artwork 1.2
23 / Personal care

Molfix

Family and product-led social visuals.

Molfix — Personal care, artwork 1.1Molfix — Personal care, artwork 1.2
24 / Food & beverage

Tastecraft

Flavour-led product visuals for syrup.

Tastecraft — Food & beverage, artwork 1.1Tastecraft — Food & beverage, artwork 1.2
25 / Motion frames

WE / Nitro Prime

Selected motion frames for Nitro Prime and WE Pay.

WE / Nitro Prime — Motion frames, artwork 1.1
WE / Nitro Prime — Motion frames, artwork 2.1
WE / Nitro Prime — Motion frames, artwork 3.1
WE / Nitro Prime — Motion frames, artwork 4.1
WE / Nitro Prime — Motion frames, artwork 5.1
WE / Nitro Prime — Motion frames, artwork 6.1
WE / Nitro Prime — Motion frames, artwork 7.1
WE / Nitro Prime — Motion frames, artwork 8.1
Islam Al-Saadawy seated in a studio
ABOUT

Behind the visuals.

I'm Islam Al-Saadawy, a self-taught visual artist and graphic designer based in Cairo, Egypt. My practice focuses on advertising, photo manipulation and art direction.

Experience

InFocus Media (UAE)Senior Graphic DesignerAug 2025 — Present
Mention / Influence CommunicationsSenior Graphic DesignerJul 2024 — Jun 2025
BsocialGraphic DesignerMay 2023 — Jul 2024
Eagles AgencyGraphic DesignerOct 2022 — May 2023
Go DigitalGraphic DesignerJan 2022 — Jul 2022